I have been asked a lot lately about how to scale business, how to level up and how to get over the wall to *finally* reach the next stage in your business.
I think it’s safe to say we all get to that point at times. That point where we feel like we are just ‘doing the do’ every day and are feeling a little stuck. It’s not unusual and I think it’s ever more present for people that have that entrepreneurial spirit or are goal setters.
It’s important to remember that in order to move forward you need to be directed somewhere and build up momentum. It’s key then to figure out where you are right now as well as where you want to be.
Wow, when you think of it you’ve come a hell of a long way haven’t you. Did you ever really think you would get here? Does it even look like you imagined it would way back before you even thought of doing what you’re doing?
As I have mentioned in previous posts, I want this blog to be brutally honest about what I do and what that means for my clients, myself, my family. This blog is not a highlight reel of my best angles. So, in order to talk about up-levelling I think it’s best to show you what I mean with my own example.
Let me tell you where I was this time last year:
- Working from 6am and finishing at 10pm for someone else
- I was living pay cheque to pay cheque and honestly, shuffling around my bills every month to make ends meet
- I was seeing my partner at least once a week but rarely more
- My son was going to school after I had already left for work and arriving home way before I did
- Earning reasonable money but with little room to grow or progress
- I had fallen out of love with the work I was doing
- Feeling unsatisfied about where I was in life but unsure of what I wanted to achieve
Where I am at right now:
- I get up at 5am everyday, pop on a wash, have a cup of tea and read/journal or just drink tea in the silence of a sleeping house
- I am still living with a similar amount of money every month BUT every month my pay cheque gets bigger
- My partner and I are looking to buy a house together
- I have breakfast with my son everyday and see him off to school. In the last 5 months I think I have been home every single time he has come home from school except once
- I earn reasonable money and continue to expand my knowledge, skills and self. EVERY. SINGLE. DAY
- I am doing something that makes me thrilled to get on it every day. I am working with a variety of people. Across a variety of industries and I am never bored. I love what I do.
- I feel so proud of myself for taking a leap of faith in myself. I have come to know more about what I want to achieve and I am learning how to get there.
Where do I want to be in 12 months:
- Working a 4 day week
- Bringing home double what my employed monthly salary was so that I can invest in my life and business
- Living with my partner and sharing a full life together
- Being able to take and collect my son from school every day and enjoying some afternoon quality time together – mum son dates are a total thing – especially as teenagers, in fact it’s essential!
- Learning from women and men who are where I intend to be in a years time so that I learn and expand my own reach
- Having a retainer client base and having some passive income streams that allow me to support more women building their own lives and futures and dreaming of more!
- Feeling inspired and motivated
I like to think of business as being a bit like driving from A to B.
If you don’t know where you are starting from it’s really tough to find your way to your destination right? Well no difference here! It can feel brutal but break it right down.
Where are you now?
The truth is that the joy of business is not in the destination it’s actually in the journey it takes, so in order to scale you need to do a few things first.
- Get rid of the crap that keeps you unfocused – the blame/the sundries/the ‘I’m too busy’/anything other than the business and take a hard look at where you are.
- How much money does your business bring in
- What products or services does your business offer what works and what really doesn’t
- How much time do you spend working ON your business rather than IN your business
- How much money does your business need to bring in to sustain? To pay for materials/staff/outsourcing/subscription fees/salary etc.
- What is the purpose of your business other than making money
- Spend some time thinking about where you want to be in 12 – 18 months with your business.
- How much PROFIT do you need your business to make to sustain it’s own costs and ensure you have the life you desire (stretch yourself yes but be realistic – don’t factor in an injection of cash from a lottery win!)
- What products or services do you want to be focusing on
- How much time do you want and need to spend working ON your business and how much time do you want and need to spend working IN your business
- What is your business going to be doing that aligns with the purpose of your business and isn’t solely focused on the profit
- Write it all down. You can see that the where you’re at now is simply position A -your current point of origin and the future goals is point B, your intended destination. If you were driving from A – B what would you do next? You would figure out what route you need to take to get there. So;
- Write it all down and BREAK IT DOWN into an annual list of what you need to do/change/achieve to get from point 1 to point 2. For example, increasing your client base/increasing your prices/offering more bespoke packages etc.
- Now you have to think about breaking down those actions even further – as small journies of their own. You also need to divide them into months. For example you want to offer more bespoke packages/products. How will you do that? Re-brand? Target a specific audience? Launch? Break it down into steps and give yourself a deadline to do each in a specific month or week of that month.
- Keep yourself accountable.
- Make sure that you review your annual/monthly/weekly plans regularly and schedule your weeks accordingly, giving yourself dedicated time to work on that thing that week.
Have you been thinking about how to move forward? Thinking that you feel stuck or that you just don’t have the time to dedicate to moving it forward? I would love to hear about it.
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Thanks for reading,