Does your business still have the same purpose

Sometimes when you can’t see the wood for the trees or when you feel like you are in your own version of Groundhog day it’s hard to see why you bother. Apart from paying your bills it can all feel a bit hazy. 

Often when I start working with someone on their business the light from their eyes has faded a little. They mask this with phrases like “I love what I do but I can’t get out of this rut I’m in” or “I just can’t see how I can get to the next level without doing more and I just don’t think I can manage to do any more”

It’s often said on a sigh or with a slump back in the chair. It’s this part where I see the threat of tears and the desperation of trying to hold them back. Truth be told, the women I work with are rarely very unhappy, they are for all intents and purposes experiencing a reasonable level of early success, it’s simply that they have met their capacity for doing the work and don’t know how to get to the next level.

So I ask them one question (with 2 parts)

Why did you start your business and is that reason still the same?

The answers vary but they are all similar to the following:

“I noticed a gap in the market for XYZ and thought to myself that I could do that, I wanted freedom from my job and I wanted to earn enough money to live. So I thought, why not”

There are two reasons that I ask my question, the first is the most obvious – sometimes, when you’re busy doing the do you can forget the purpose of your mission and without purpose sometimes we just drift. 

The second is because when you have been building your business and that purpose/reason has been the foundation you don’t realise you’ve outgrown it and unwittingly you begin to hold yourself back. Don’t forget, as you achieve your business goals your purpose can also evolve.

It may be that you are now providing XYZ so that gap is your space and therefore is no longer a gap, you could now be free of your 9-5 and earning enough money to put food on your table.

You’ve got what you set out for so… 

Do you think that taking a little time to re-evaluate the purpose for your business could help give you clarity and allow you room to grow? Business doesn’t have to be complicated but knowing why you’re doing what you’re doing is important.

Another way to get momentum is to refocus on your bite size chunks. If you haven’t already downloaded it here is my nifty little ‘Progress Not Perfection Plan’

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