Following on from talking about brainstorming the next step is understanding what works.
I’m a massive advocate for doing things your way, I believe that’s what will make the business joyful for you however, I also believe in learning from others and there is no more appropriate time to do that than when you’re in the process of creating your foundations.
After all, your foundations are what will create an environment in which you (and your business) will be able to thrive.
Research is what comes next..
Step 1 – Pick the idea that you want to research
It is important to research people and businesses who are in your industry or relate to the idea you’re brainstorming. Finding people that are doing what you want to do, achieving success in the ways that you also want to achieve success. It’s good practice for you to research them and to learn what resonates with you.
Once you’ve chosen, this is what we will focus your research on. With that in mind you research is about asking questions, here are some example research questions you should ask when you look at each of them.
- What products/services are they offering?
- What are their price points?
- What about their business would you like to model?
Step 2 – get organised/prepared to research
Of course you *could* just read and then try to remember it all though I suspect you’ll forget most of what you find.
Before you start doing any research you have to set yourself up for success. You should create a way to save and organise the sites that you’re researching. The easiest way I find is with the bookmarking tool. However, some people set up a google sheet and link everything – it’s really whatever floats your boat.
This is also good ongoing because you’ll have a system where you can save things that you come across that you like for future reassessment.Of course you need to label these i.e. pricing structures / services this will make it much easier when you want to come back to it.
I always create a parent folder and name it something related to what I’m working on. For example it could be ‘coaching business 2020’ or ‘copywriting 2020’ within that create the other folders such as pricing / content / services..
Step 3 – what to write in your search
This is otherwise known as choosing your search terms. It basically means the words that you are going to use to search in order to find businesses/information that are similar to your idea.
So for example if you’re planning a location based business such as a physiotherapist you may just search ‘physiotherapist’ on Google, alternatively you may choose to search physiotherapist + South London (your area).
It’s also important to expand this further so you could search ‘causes of knee pain’ or ‘why do people need a physiotherapist?’ or ‘what are the benefits of physiotherapy?’ Search terms like this will broaden your scope and results.
I would also suggest looking at all of the relevant results on (at least) the first 3 pages of google search results – it will provide the broadest spectrum of results whilst giving you a limit so you don’t end up procrastinating.
Step 4 – Save your work!
Do be selective what you choose to save, only save the sites that reflect what you want to achieve, model or like and of course, make sure you’re saving them in the right folders!
Don’t forget this is a glance, you’re not supposed to drown in the rabbit hole of research!
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Catch you later, Amy x