There’s this thing about professionalism that whilst well intentioned it can create added layers that can distort or delay proper communication. We shield ourselves behind email propriety and softened edges and wonder why we sometimes have difficulty getting our points across or experience boundary issues.

We gloss over the hard parts and I’m as guilty of this as the next person. It’s easy to see why we do it, we don’t want to offend or be misunderstood, we don’t want to alienate potential clients and we want our words to have value and power without creating an unnecessary ripple effects. But, sometimes you just need to say what it is.

Today I am writing an open letter to Jen.

Jen is the collective name I’ve given to all of my prospective clients and isn’t targeted at any one person or business.

Dear Jen,

I wanted to tell you what a courageous decision you’ve made to seek support and I am so glad you’ve come across little old me. It’s easy to make that sound twee or cliche because, when you’re purchasing a service people might not think of that as courageous.

They would be wrong.

It takes courage to admit something needs to change and when you’re in need of help in your business to take you to the next step, that’s a hard one to admit. It can feel like you’re admitting defeat, or failure and it can even feel shameful. I’ve definitely felt all those things. We live in a culture where we feel as though we should be able to hold everything together by ourselves and we feel awkward reaching out to build a community ‘what if I’m wrong’, ‘what if they don’t like me’, ‘what if it doesn’t help and people think I’m silly’, ‘what if I embarrass myself’, ‘Why can’t I do it by myself, she has’.

That’s why it’s courageous. You are bucking the trend and you are choosing to strengthen your foundations. That is awesome!

When you feel like you should be building upwards but aren’t sure how, that’s exactly when you shore up that foundation and learn the skills for the next level. You are doing the right thing even if you don’t feel like it’s the ‘done thing’.

You are in business because you are a builder of dreams and you are brave for being honest about not knowing what you don’t know. So few really are that honest with themselves.

This is going to be a hell of a journey and there are some home truths we will have to face together and it won’t always be easy. Starting your business was one thing but this next stage will take a whole other level of strength that you probably didn’t know you had.

Jen, if you have no idea what you want from your business then it’s really bloody hard to get it no matter how much you invest, how many courses you do and how much guidance you seek. We will work on this together but every single day you’re going to have to re-commit yourself to getting all the things you want.

This ride is gonna get bumpy and you will need to see it through to feel the benefit of all your hard work. You wont always want to.

You need to know that your business may change so much you don’t recognise it from the one you started. You may not even recognise yourself. That’s not a bad thing and it’s not something to be scared of. Just like you have and will continue to, your business will grow up and evolve.

But here’s the thing, It’s not just about hiring the right people. I can show you the way, give you the tools, clear your path but I can’t do the work for you. That’s all on you, some of it will seem too easy, or too simple. Some of it may seem counter intuitive, awkward, emotional and hard and if you want the results you really just have to do the work.

I see it all the time Jen, I see women pay for courses from other experts that they never actually throw themselves into, then they complain that they never got the results they expected. Don’t be that person this time round Jen. You can do this but it’s time to decide whether you’re going to commit to doing it even on the shitty days or the tired days or the days when it feels like you’re carrying the weight of the world on your shoulders.

If you’re ready to commit and do, then I am ready to commit and do, right alongside you.

Let’s do this Jen, let’s build those dreams of yours.

Your BSS, Amy