The skills from having developed entire departments for other businesses and the years of experience should be shared and valued.

I have been noticing that my body, perspective and lifestyle have been changing over the last couple of years. I’m approaching 38 and it’s scarier to me than any other age so far. When my son turned 15 in November I began to feel old. This isn’t the feign the feeling to get sympathy thing, this is the ‘I could be halfway through my life and I’m already complaining about the weather based on the feeling in my knees’ kind of feeling.

The thing is my mind feels the youthful vibrancy of my twenties – the sense of shock when I go to a gig and I’m the oldest person there when I still expect to be the youngest person in the room surprises me everytime. My mischievous nature and childish sense of humour don’t scream ‘middle aged mum’ and yet somehow I feel old and I noticed last year that this was the energy I was putting into my business.

I find myself fascinated with new tech, software and lifestyle fashions but I don’t always feel like I can really enjoy them. There’s a part of me that feels that I’m heading towards a societal limitation and there is no odder time to feel this than when building your own business.

I have spent decades in senior customer service roles with project management, admin and solution driven targets my holy grail. For years I have wanted to share those hard earned, well honed skills with others but when it came down to it I felt that someone with more outward youthful vibrancy, someone powerhousing through the small business world would somehow look at me and say, hey, if you were that good why did it take you so long to start? 

So I didn’t start, not for a long time. I first thought about building this business in 2010. Can you believe that?

It took me 8 years to get out of my own way long enough to just start!

And it took another 1.5 to realise I was hiding my skill set under a bushel and limiting myself to a particular kind of work. I named this ‘niching down’ like the gurus said but what I felt was dull, restricted, inauthentic and undervalued.

I have tried over the past year or two, to build a business using that standardised cookie cutter approach and I had some real success. It absolutely can work really well but my clients always used far more than my advertised ‘VA servcies’ I didn’t pay THAT need enough attention and I focused heavily on admin support.

But, if being on the coal front of customer service taught me one thing, it’s never to assume that we are all the same. It was about time I worked that strategy into my own business and treated myself as my own client. To give a better service (one that I was much happier in myself) I needed to become my own client and use my tools to move that needle forward.

If you’ve been following me for a while then you’ll know that I am now focused on your business strategy and support needs and so have pivoted from basic VA work.

I took a 6 month hiatus and did a full 12 month no sell challenge to really pull back the curtain and get some clarity and focus. It was eye opening and here is what I found:

I want to offer it all.

I don’t want to limit my clients to only learning, growing and investing in one small part of my skill set. I want to share the whole freaking package with you. The last 22 years in the workforce, the last decade in customer service senior management. All these years of aging, learning, and developing these skills have given me this wonderful tapestry of experience within the business world and in building relationships. 

The question then was how would this work. If you were to want to work with me then what could I offer on top of those VA services? What would be worth the money to you and satisfying and self sustaining for me?

The answer is a business support strategy service, designed to take you from your area of concern and frustration to planning, strategy, service, implementation and ultimately growth. This incorporates my; 

  1. Customer service, journey focused approach to business
  2. Project management experience
  3. Quality Improvement and service development skills
  4. Relationship building techniques
  5. Solution focused problem solving abilities
  6. Systems, procedures and implementation skills
  7. High touch quality support for you and your unique needs
  8. Quality VA support service
  9. A lifetime of ridiculous productivity hacks
  10. My unique sense of humour, complimentary personality and multiplier style.

If you’re interested in finding out more of what this could mean for you then check out my services clicking the big purple button below!

Catch you later, Amy x

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